Developed holiday campaign copy for Nordstrom and Bloomingdale’s, creating digital signage and promotional messaging across in-store and digital experiences.

Developed copy for Nordstrom’s expanded alterations services and Nordstrom Local launch, translating tailoring into a clear, customer-focused in-store experience.

Developed concept and copy for “Into the Blue,” a national resort campaign, partnering with creative and visual teams to execute across in-store environments nationwide.

Supported concept development and copywriting for Nordstrom’s 2014–2015 Anniversary Sale 360 campaigns, helping shape seasonal themes and ensure consistency across in-store and digital experiences.

Supported the rollout of Lunar New Year storytelling across West Coast Bloomingdale’s stores, adapting campaign direction into localized in-store experiences through signage, merchandising, and customer-facing creative.

Joined post-launch to support the development of Massimo Dutti’s U.S. presence, focusing on shaping a West Coast retail story that resonated with local customers. Collaborated with Canadian and international teams to inform a localized strategy and refine in-store storytelling and brand experience.

Contributed to the early development of the Nordstrom x Nike sneaker boutique, focusing on in-store storytelling and brand integration. Transitioned from Nordstrom prior to launch, having supported the foundational concept and experience.

Supported the launch of SPACE at Nordstrom, a boutique concept curated by Olivia Kim. Contributed to in-store storytelling and creative execution, helping translate a curated fashion vision into a cohesive retail experience.

One of my first major initiatives: the integration of the Topshop/Topman brands into the Nordstrom retail experience. This included aligning brand storytelling, in-store presentation, and customer-facing creative across multiple locations during the U.S. launch.

The Branding Page, as it has been known to be called, is essentially an ever-updated portfolio in it of itself of a number of projects, campaigns, and various materials that I have overseen at Realty ONE Group

The ONE Shop is a full blown online store consisting of branded apparel, accessories, and business essentials with above-and-beyond pop-up shops at annual events, producing hundreds of thousands of dollars each year in revenue

A quarterly lifestyle magazine featuring breathtaking listings, stories, and content all designed for an affluent clientele

Having the opportunity to learn international markets and create compelling marketing campaigns and branded material for over ten different franchised countries