Bloomingdale’s | Lunar New Year Campaign & In-Store Experience
Supported the integration of Lunar New Year storytelling across Bloomingdale’s West Coast stores, translating a culturally significant moment into a cohesive in-store experience. Focused on adapting national campaign direction into localized storytelling through signage, visual merchandising, and customer-facing creative.
Worked closely with store teams to ensure the execution felt both authentic and aligned with the broader brand, supporting pop-up activations, promotional moments, and in-store environments tied to the celebration.
