Massimo Dutti | U.S. Market Development & Brand Experience
Joined the initiative following the initial launch of Massimo Dutti’s U.S. presence, supporting efforts to define and evolve the brand’s positioning across the West Coast. Focused on developing a cohesive in-store story that resonated with U.S. customers while maintaining alignment with the brand’s European identity.
Worked closely with Canadian and international store teams to understand existing strategies and retail execution, using those insights to help shape a localized approach for the U.S. market. Contributed to refining brand storytelling, merchandising alignment, and the overall customer experience to better connect with regional audiences.
