Nordstrom x Nike | Sneaker Boutique Concept Development
Contributed to concept and copy development for a series of nationwide Nordstrom x Nike pop-up shops, created in collaboration with Nike’s internal creative teams. Worked closely across brand and retail partners to shape in-store messaging, service concepts, and experiential touchpoints designed to bring Nike’s performance and community-driven ethos into the Nordstrom environment. While I transitioned out of Nordstrom prior to launch, the project represented a significant opportunity to collaborate directly with Nike creatives and help define the foundation for a large-scale retail experience.
