Nordstrom x Nike | Sneaker Boutique Concept Development
I Supported the early-stage development of the Nordstrom x Nike sneaker boutique, helping shape how the brand would be expressed within the Nordstrom retail environment. Contributed to defining the in-store storytelling approach, aligning brand identity with merchandising strategy, and establishing a cohesive customer experience across the concept.
I worked closely with cross-functional teams to explore how the partnership could integrate into the broader Nordstrom ecosystem, ensuring the experience felt both distinct and aligned with the brand. Transitioned from Nordstrom prior to the initial launch, following involvement in the foundational concept development.
